It is Build A Better Image Week! Building a better image is about finding the best way to represent your brand, product or company. It is important to have a strong image for your brand in order to illustrate to consumers why they should choose you over competitors. Your business should have a cohesive brand image across all platforms such as social media, your website, and marketing materials. Here are a few tips for building a better business image:
- Keep a consistent strategy – Decide what your main message is going to be and stick to it. If you are constantly positioning yourself as an expert in different categories you will confuse consumers.
- Use one name – Your business name should be present on all materials. Try to use the same name for your domain and social media profiles. You should also try to use a distinctive logo.
- Develop a consistent voice and tone for your brand. By having a specific voice for your brand you are giving it personality.
- Keep your promises. If your brand strategy is to always deliver outstanding customer service, ensure that you are always following through with that promise. This will strengthen the relationship between your brand and customers.
- Tailor your business. Customize your branding messages to your target audience.
Do you have any tips on building a better image? Share them with us in the comments!
Photo Credit: ©SP-PIC – Fotolia.com
